GLP-1 and the Rewrite of the Food System
What food manufacturers, ingredient companies and retailers must decide now — Maha Tahiri's ftalks Food Summit keynote on the structural change in appetite that is redrawing the category map.
- Why GLP-1 is a tsunami rather than a wave — and why low adoption in your market is advance notice, not reassurance
- Six behavior shifts across four independent data sources: volume, portion, protein, sugar, label-reading, and the whole household
- The five stages of the consumer-patient, ramp-up to restart — and why the first company to put a stage number on a pack owns the category architecture
- Three seats at the table — manufacturer, ingredient supplier, retailer — and the three decisions none of them can delegate
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"You do not surf a tsunami. You understand it, you get ahead of it, and you build differently. The coastline has already moved — the only question is where you build."
— From the Valencia keynote · Maha Tahiri, PhD · Co-Founder & CEO, S2B Group
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