Ultra-Processed Food, GLP-1 and Trust
From debate to decisions
Three forces are reshaping the food system in Latin America. Here's how to build position, product and trust before they fully land.
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- Ultra-processed food. The debate is being settled with or without industry at the table, and “ultra-processed” alone is too blunt a label to build solutions on.
- Trust. Confidence in food brands is falling. Science and evidence are how companies earn back a voice with regulators, consumers and the AI assistants they now ask.
- GLP-1. The consumer-patient is a structural shift, not a trend, and the opportunities it opens across the region are still largely unserved.
The sessions
The morning keynote set out what's changing. The midday workshop turned it into strategy.
30 Sept · 9:00 AM · Opening keynote
From Rejection to Redesign: Facing the New Reality of Ultra-Processed Foods
Del rechazo al rediseño: ¿cómo enfrentar la nueva realidad de los ultraprocesados?
What Chile, Mexico and Brazil's nutrition policies have and haven't changed, why incremental adjustment is no longer enough, and how industry regains an active role through science and evidence.
Maha Tahiri, PhD
30 Sept · 12:00 PM · Workshop
Authority in the Age of AI: From Diagnosis to Decisions
¿Tu producto es lo que crees? Usando agentes de IA para definir reputación
What AI says about ultra-processed food, GLP-1 and your brand today, what you want it to say, and what you have to do next.
Laura Cubillos, RD · José A. Cubillos · Maha Tahiri, PhD
Where we take it from here
Every session ends with a decision to make. This is how we help brands make it.
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Where you stand now
How regulators, consumers and AI assistants currently see your brand, your category and your products.
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Where you want to stand
An evidence-based position on processing, nutrition and GLP-1 that your category can defend.
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What you do next
A prioritized plan across product, claims and content that moves how you're seen.
The team you heard from
Your follow-up comes from the people who were on stage, not a sales queue.
Maha Tahiri, PhD
Co-Founder & CEO
Laura Cubillos, RD
President
José A. Cubillos
CMO & Strategy
Tamika D. Sims, MS, PhD
Head of Scientific & Communication Intelligence Architecture
Brian Ludwig
COO
John Conlon
Head of AI & Technology
Ready to shape what can be?
Skip the form and book time directly with the team. Thirty minutes is enough to see where your brand stands today.
Book a 30-minute meeting