Inside the GLP-1 Tsunami: The Consumer Undercurrents Reshaping Brand Strategy
A webinar for food & beverage industry leaders.
S2B Group Co-Founder and GLP-1 expert Maha Tahiri, PhD calls it a structural tsunami — GLP-1 is permanently reshaping how a massive portion of the population eats. Meanwhile, AI has become the most influential nutrition advisor in America, and brand choice is increasingly happening before the shelf, inside AI-generated answers most companies can't see.
To track what's happening at this intersection, S2B Group and BrandRank.AI launched the Food & Beverage Answer Economy Index — an ongoing intelligence series examining how AI shapes food, beverage, and wellness guidance across the nutrition and wellness topics where it matters most. The debut Index puts GLP-1 under the lens first. This webinar is your first look at what it finds — straight from the experts across these topics.
- Why AI has become the dominant food, beverage, and nutrition influencer for GLP-1 consumers.
- How Tahiri's pioneering five-stage GLP-1 Consumer-Patient framework reshapes how brands must think about relevance.
- Which brands are surfacing in AI answers — and the signals driving visibility.
- What it takes to earn the AI recommendation and stay visible in the Answer Economy.
DEEP FOOD, BEVERAGE & WELLNESS EXPERTISE
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DEEP FOOD, BEVERAGE & WELLNESS EXPERTISE ✱
Three experts. One conversation.
Maha Tahiri, PhD
Maha Tahiri is Co-Founder and CEO of S2B Group and a globally recognized expert on GLP-1 and nutrition, known for developing the leading five-stage framework that maps how consumer–patient needs evolve across the GLP-1 journey. Her work helps translate complex metabolic and nutrition shifts into actionable strategies for food and beverage companies.
LinkedIn
Pete Blackshaw
Pete Blackshaw is Co-Founder of BrandRank.AI, a leading platform helping global brands optimize visibility and trust within AI answer engines, and author of the forthcoming book The Answer Economy: How AI Agents Will Decide Your Brand's Future. He is a pioneer in understanding how AI-driven recommendations are reshaping brand choice and consumer decision-making.
LinkedIn
Laura Cubillos, RD
Laura Cubillos is Co-Founder and President of S2B Group, where she leads the development of the first Food & Beverage Answer Economy Index and advances the idea of AI as the new nutrition advisor shaping consumer choice at scale. A registered dietitian and global marketing leader, she works at the intersection of science, culture, and AI-driven discovery.
LinkedIn