October 23, 2026
Connecting brands, organizations, commodity groups and agencies with 3,300+ registered dietitians for rapid, expert-backed intelligence, and new opportunities for dietitians to be heard, recognized and compensated for their expertise, unveiled ahead of FNCE® 2026 in San Antonio.
SAN FRANCISCO, Calif., Oct. 23, 2026 – S2B Group and The RD Link today announced the launch of RDAnswers™, the first rapid insights research platform connecting brands, organizations, commodity groups and agencies with over 3,300 verified registered dietitians (RDs), who are America's most trusted sources on what to eat. The launch comes ahead of the Food & Nutrition Conference & Expo® (FNCE®), the Academy of Nutrition and Dietetics' annual conference, taking place in San Antonio October 24–27.
Built by RDs and nutrition industry leaders, RDAnswers™ transforms dietitian answers into expert-backed intelligence that organizations can act on in days, not weeks. The platform is designed to help brands and organizations measure awareness and recommendations or inform products, messaging, communications, and innovation.
Attendees can learn more at FNCE®: Monday, Oct. 26, 9 a.m.–3:30 p.m., Booth #1065, Member Marketplace.
For registered dietitians, RDAnswers™ means surveys matched to their specialty and practice setting, including niche and specialized topics where their expertise makes a difference. Their perspective helps shape food industry decisions and ensures consumers receive trustworthy, evidence-based information, which matters more than ever as people turn to AI for nutrition advice. Compensation for completed surveys is delivered automatically, and dietitians can participate on their own schedule, on desktop or mobile, through The RD Link.
The platform was developed by a team of registered dietitians and entrepreneurs in the nutrition, health, and wellness sectors, including Jenna Gorham, RD, founder of The RD Link; Laura Cubillos, RD, co-founder of S2B Group and FoodMinds and former global chair of food and beverage at Edelman; and Maha Tahiri, PhD, co-founder of S2B Group and former Chief Health and Wellness Officer at General Mills with leadership roles at Danone, Coca-Cola and Mars.
RDAnswers™ offers several key capabilities:
Answers from Nutrition Experts: Every response is provided by a verified registered dietitian, the most trusted source of food and nutrition guidance according to IFIC's Food & Health Survey.
Targeted Reach: Brands and organizations can target dietitians by geography, specialty, and practice setting to ensure the most relevant insights.
Intelligence from Answers: Most research tools stop at data. S2B Group's experts turn dietitian answers into intelligence teams can act on, bridging scientific evidence and consumer culture. Use it to test packaging or campaigns, or to understand what RDs are recommending and why.
Streamlined Process: The entire process, from survey to recruitment to rewards to results, is managed through a single platform integrated within The RD Link.
Rapid Results: With an established network, RDAnswers™ is designed to deliver insights in days, eliminating lengthy recruitment processes.
AI Relevance: As AI reshapes nutrition advice, understanding RD perspectives becomes crucial, with answer engines increasingly relying on credentialed experts.
Launch Partner Opportunity: A limited group of launch partners will receive first access to RDAnswers™ at a special introductory price.
“The RD Link has always been where registered dietitians and brands come together,” said Jenna Gorham, RD, founder of The RD Link. “RDAnswers™ gives brands and organizations a new way to hear directly from trusted nutrition experts. I'd encourage any registered dietitian who hasn't joined The RD Link yet to do so. It's free and puts you in front of the brands and organizations that value your expertise.”
“Registered dietitians deserve far more recognition as the food and nutrition experts they are, and we've experienced firsthand how hard it is for brands to reach them for research,” said Laura Cubillos, RD, co-founder and President of S2B Group. “We built RDAnswers™ to solve that. Our mission is to elevate registered dietitians as the go-to authority on nutrition and bring the value of their expertise to brands, organizations, and consumers.”
“RDAnswers™ unites one of the most active and well-run dietitian networks in the country with S2B Group's deep food, science, and AI expertise,” said Jose Cubillos, co-founder and Chief Marketing & Strategy Officer of S2B Group. “It's exactly the kind of exclusive, high-impact service brands need as they navigate the rise of GLP-1, ultra-processed foods and the broader push toward better-for-you nutrition. We couldn't be more excited to help the industry and the dietitian community shape what can be.”
As the bridge between nutrition science and everyday practice, registered dietitians connect academia and research with clinicians, other health professionals and the consumers they serve. RDAnswers™ gives that expertise a stronger voice in the food and wellness decisions that follow and recognizes the profession’s essential role in advancing evidence-based nutrition.
About S2B Group
S2B Group is a science-led, AI-native specialist firm built to help food, beverage, nutrition, health, and wellness brands shape what can be in an answer-driven marketplace. Founder-led and intentionally lean, S2B integrates strategic science, regulatory clarity, innovation, cultural insight, and marketing communications – giving leaders senior-level expertise from strategy through execution without traditional agency layers. Working at the intersection of science and culture, S2B helps brands turn evidence into answers, category-shaping ideas, and measurable business impact. S2B's AnswerSync™, powered by BrandRank.AI, is the only Answer Engine Optimization (AEO) system purpose-built for food, beverage, and wellness, designed to ensure science-backed truths are visible, trusted, and surfaced by AI. S2B's RDAnswers™, built with The RD Link, is designed to deliver rapid insights from verified registered dietitians in days, not weeks.
About The RD Link
The RD Link is a platform connecting health and wellness brands with registered dietitians. It gives brands access to more than 3,300 verified registered dietitians nationwide. Food, beverage, and supplement companies use The RD Link to share their products with nutrition experts, grow healthcare practitioner programs, and source credible nutrition partners.
The RD Link is free for dietitians to join, and members get direct access to the brands that value their expertise. Through The RD Link, dietitians try new products, request samples, join ambassador programs, and pursue partnerships with health and wellness brands. Now, through RDAnswers™, members can complete surveys and share their insights with brands.
To learn more or join, visit TheRDLink.com.
For more information or to book a demo, visit www.s2bgroup.com/rdanswers. Registered dietitians can join The RD Link for free at TheRDLink.com to start receiving RDAnswers™ surveys; existing RD Link members are automatically included.
###
Contact: Laura Cubillos, RD, Co-Founder & President, S2B Group – laura@s2bgroup.com